5 Useful Digital Strategies To Boost Your Online Presence

 Last Updated: Oct 17, 2022  |    MIN READ

With the rise of enhanced communication through digital services, more and more businesses are creating their online footprint by building up their brands on-screen. The recent COVID-19 pandemic highlighted the importance of establishing businesses in the digital space. Prior to this, however, many companies and small business start-ups have been relying heavily on social media to tap more opportunities and transactions for their enterprises. 

There are many digital solutions that your business can utilize nowadays, but which one is the right fit for you? Although they are accessible, digital campaigns can become costly if they are incapable of meeting the requirements to reach your business objectives. In this article, we will show you five key digital strategies that you can use to strengthen your business’s online presence and how you can increase your productivity in a cost-efficient approach.


Create a professional website 

Creating a website is a fundamental part of any online strategy, as this becomes your very own business card in the digital world. Having a professional website allows you to market your business and establish credibility as a brand. Your website is also the online version of your traditional brick-and-mortar store. With over 85% of consumers nowadays searching for a product or a service online before making a purchase, it’s never been more important for your business to deliver more information on your brand for your potential customers. 

However, websites require technical knowledge even with the most common and basic page builders out in the market. Working with a web development expert allows you to create a more professional digital portfolio. Most users drop off a website when it is not readable on their device and while there are ready-made tools that can help address this, an offshore web developer can enhance this further for a reduced cost and make sure that your customers have the best experience in navigating through your website. 


Optimize Your Website Traffic With Search Engine Optimization (SEO)

SEO is another effective way to improve your online presence. It allows your business’ visibility on search engines such as Google, Bing, etc., and become the first or one of the prominent results that they look into when they browse for a product or service related to your brand. Your business can also overtake your competitors and reach new peaks with strategic SEO targeting that increases your prominence as well as customer acquisition. 

  • Off-page SEO focuses on your site’s presence across the web. This method focuses on improving your search engine ranks and visibility using relevant keywords that your target audience is highly likely to use in their research. 
  • On-page SEO focuses on search items within your website. A good example of this is enhancing keywords for products on your e-commerce page. Your products should be searchable to increase conversion into sales.
  • Technical SEO focuses on the backend architecture of your website. It also is the method to help improve its speed and performance depending on the amount of traffic that you get onto your website. This reduces bounce rates and drop-offs, which can lead to loss of sales. 

SEO specialists audit your website to see the current status of your targeting, as well as researching relevant terms for your products, services, or your business. They can also expand up to creating new content to help increase your website traffic/ visitors.


Create and build relationships with your customers through social media

It’s no surprise that even the biggest and more traditional companies are investing in building their presence on social media. Social platforms have become a part of our daily lives. Most of the users rely on online information to reach a final decision on their next purchase. Your business needs to have a social media presence as one of the key promotion strategies that you can maximize, especially in fields like e-commerce, retail, and services. Some businesses are also increasing their transactions through the support of their social media pages. 

It is important to ensure that your social media accounts stay active and relevant for your customers’ consumption. It’s not just about placing a digital ad, it’s about building content that contributes to your brand becoming the top-of-mind for the online audience, and thus affecting their purchase patterns and buying decisions. One of the most effective ways to capture potential customers through social media is by coming up with different content that not only showcases your product or service but how it can also be relative to the everyday life and needs of your customers. 


Reach your customers directly through e-mail marketing and newsletter campaigns

E-mail marketing seems like a traditional way to deliver messages to your customers, but it is one of the most effective digital marketing tools for businesses today. We spend an average of 5.6 hours on our email and we likely get a lot of offers and promotional emails during this time. It is said that for every $1 spent on an email marketing push, an unmatched ROI of $44 is achieved. However, crafting an effective email list and content is important to get the most of its benefits for your business. 

Companies that send emails to people who didn’t subscribe or opt-in to receive emails from their firm are likely to fail in this approach, as the audience may lack awareness about the brand or find the offer out of their interests. This only leads them to unsubscribe, or worse, mark your emails as spam. 

Your business needs to craft a strategy to motivate people who are your target customers to subscribe to your email list. This can include simple things such as offering free resources or e-books or even discount codes, coupons, and vouchers that can excite them to try out your services. You can also create content through your website that will encourage people to sign up for your newsletter. The key to an effective email marketing campaign is always to invest in the quality of its content and not the number of emails you send out. 


Connect with your customers regularly through chat or email support

Your business needs to be open to the needs and inquiries of your customers and potential buyers. Most consumers nowadays prefer to speak with live agents who can help them answer real-time questions over automated bots that are programmed to address only specific questions. Communicating with your customers is highly important in the digital world, as it is where you can get to know more about their purchase and usage behavior and feedback that will help improve your products and services. 

This is also an opportunity for your business to earn its trust and patronage. An effective customer service strategy will also reap excellent results, as it increases your reliability and brand recognition among consumers. Even with just a simple chat or email support, you can easily turn your customers into loyal consumers, which is a plus for market retention.

Keeping these key digital strategies in mind will allow you to improve your online presence. However, some of these services require the flexibility and expertise of people who know the IT and Digital Marketing industry by heart. It is also the lack of confidence and know-how that can sometimes affect businesses to turn to digital solutions. 

At Offshore Business Processing, we recognize the need for businesses to develop in the digital age and provide reliable solutions designed to meet the requirements of our clients. Your dedicated offshore team will handle all your digital marketing needs and even expand it a little more by providing the best tactics that can help improve your online visibility so that you can focus more on core business concerns. 

If you would like to know more about how Offshore Business Processing can help you achieve your digital goals, send us a message today to book a call with our experts.

Subscribe to our Newsletter

Get all our latest news, updates and exclusive offers delivered straight to your inbox.

Data Privacy Policy

Offshore Business Processing values, and respects the Privacy Rights of our Clients, Client's Customer, Business Partners, Contractors, Personnel, and other identifiable individuals or collectively "Individuals".

We are committed to protecting the privacy and confidentiality of Personal Data through adherence to our Data Privacy Principles and the implementation of reasonable and appropriate security measures to ensure fair, appropriate, and lawful processing.

Background and Scope

Offshore Business Processing as a global service provider goes beyond the borders of the residing countries. The global market requires not only the availability of communication, technology, and information systems but also the integrity and confidentiality of processing information including the Personal Data of Individuals that can be reasonably be determined from the information available.

This Data Privacy Policy sets the principles which emphasize the Offshore Business Processing's standard practices for the processing of Personal Data of Individuals. This Policy applies to all personnel and accredited 3rd party service providers who must act consistently with the principles contained in the policy. Domestic and industry-specific privacy statutory laws and regulations shall take precedence over this policy, to the extent applicable within the confines of conflicts of law principles.

Privacy Notice

This privacy notice describes the privacy practices for www.offshorebusinessprocessing.com. This applies to the Personal Information collected by this website. It will notify the user of the following:

  • What personally identifiable information is collected from the user through the website, how it is used, and with whom it may be shared.
  • What choices are available to you regarding the use of your data.
  • The security measures in place to protect against the misuse of information.

How the user can correct any inaccuracies in the information.

Policy Changes on Websites

Any changes to our Data Privacy Policy and Privacy Notice will be made available on our website. If there are changes to how we treat our users' Personal Information, we will notify them via email or put a notification on our website.

The Personal Information/Data we hold about the users must be accurate and up to date. It is the responsibility of the users to ensure that Offshore Business Processing has up-to-date and accurate Personal Information and an active email address for your website update subscription.

What is Personal Information

Personal Information is any information whether recorded in a material form or not, from which the identity of an individual is apparent or can be reasonably and directly ascertained by the entity holding the information or when put together with other information would directly and certainly identify an individual.

Personal Information we collect on our website is First and Last Name, Email Address, Phone Number, and Company through our "contact us" page.

How and Why Do we Collect It?

Aside from our website, we obtain Personal Information in many ways including interviews, correspondence, by telephone and facsimile, by email, from your website, from media or publications, from social media, from other publicly available sources, from our website cookies, and third parties.

We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients, and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing or marketing lists at any time by contacting us in writing.

When you visit our website, www.offshorebusinessprocessing.com, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Click here to know more about our Cookies Policy. Additionally, as you browse the Site, we collect information about our web pages that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


Your Personal Information may be disclosed in some circumstances including the following:

  • Third parties where you consent to the use or disclosure; and
  • Where required or authorized by law.

Retention and Security Measures

Only authorized personnel has access to Personal Data and will be retained and disposed of in accordance with Offshore Business Processing's retention and disposal policies, guidelines, and applicable laws and regulations.

Offshore Business Processing implements appropriate and reasonable Technical, Organizations, and Physical Security Measures throughout the Data Life Cycle of the Personal Data that is collected. This involves preventing or at least reducing the probability of unauthorized/inappropriate access to data, or the unlawful use, disclosure, modification, and deletion to protect its confidentiality, integrity, and availability.

Quality of Personal Data and Access

It is important that Offshore Business Processing holds accurate, complete, and up-to-date Personal Data of identified Individuals. It is the responsibility of the Individuals to ensure that collected Personal Data is accurate, complete, and up-to-date. If the Individuals find that the Personal Data is outdated and inaccurate, they should advise Offshore Business Processing as soon as practicable so an update on records can be done and continued quality services will be provided.

Individuals may access, update and or correct the Personal Data by sending a letter of request subject to the approval of the management. Offshore Business Processing will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Data. To protect your Personal Data, we may require identification from you before releasing the requested information.

Contacting DPO

For questions and/or concerns regarding this Data Privacy Policy, use of your Personal Data, or your rights in relation to the Data Privacy Act of 2012, you may contact the Data Privacy Office in the following contact details:

Data Protection Officer
Email: dpo@offshorebusinessprocessing.com
Contact number: (+632) 7502-6411

Copyright © 2024 Offshore Business Processing Pty Ltd
All Rights Reserved