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With the rise of enhanced communication through digital services, more and more businesses are creating their online footprint by building up their brands on-screen. The recent COVID-19 pandemic highlighted the importance of establishing businesses in the digital space. Prior to this, however, many companies and small business start-ups have been relying heavily on social media to tap more opportunities and transactions for their enterprises.
There are many digital solutions that your business can utilize nowadays, but which one is the right fit for you? Although they are accessible, digital campaigns can become costly if they are incapable of meeting the requirements to reach your business objectives. In this article, we will show you five key digital strategies that you can use to strengthen your business’s online presence and how you can increase your productivity in a cost-efficient approach.
Create a professional website
Creating a website is a fundamental part of any online strategy, as this becomes your very own business card in the digital world. Having a professional website allows you to market your business and establish credibility as a brand. Your website is also the online version of your traditional brick-and-mortar store. With over 85% of consumers nowadays searching for a product or a service online before making a purchase, it’s never been more important for your business to deliver more information on your brand for your potential customers.
However, websites require technical knowledge even with the most common and basic page builders out in the market. Working with a web development expert allows you to create a more professional digital portfolio. Most users drop off a website when it is not readable on their device and while there are ready-made tools that can help address this, an offshore web developer can enhance this further for a reduced cost and make sure that your customers have the best experience in navigating through your website.
Optimize Your Website Traffic With Search Engine Optimization (SEO)
SEO is another effective way to improve your online presence. It allows your business’ visibility on search engines such as Google, Bing, etc., and become the first or one of the prominent results that they look into when they browse for a product or service related to your brand. Your business can also overtake your competitors and reach new peaks with strategic SEO targeting that increases your prominence as well as customer acquisition.
SEO specialists audit your website to see the current status of your targeting, as well as researching relevant terms for your products, services, or your business. They can also expand up to creating new content to help increase your website traffic/ visitors.
Create and build relationships with your customers through social media
It’s no surprise that even the biggest and more traditional companies are investing in building their presence on social media. Social platforms have become a part of our daily lives. Most of the users rely on online information to reach a final decision on their next purchase. Your business needs to have a social media presence as one of the key promotion strategies that you can maximize, especially in fields like e-commerce, retail, and services. Some businesses are also increasing their transactions through the support of their social media pages.
It is important to ensure that your social media accounts stay active and relevant for your customers’ consumption. It’s not just about placing a digital ad, it’s about building content that contributes to your brand becoming the top-of-mind for the online audience, and thus affecting their purchase patterns and buying decisions. One of the most effective ways to capture potential customers through social media is by coming up with different content that not only showcases your product or service but how it can also be relative to the everyday life and needs of your customers.
Reach your customers directly through e-mail marketing and newsletter campaigns
E-mail marketing seems like a traditional way to deliver messages to your customers, but it is one of the most effective digital marketing tools for businesses today. We spend an average of 5.6 hours on our email and we likely get a lot of offers and promotional emails during this time. It is said that for every $1 spent on an email marketing push, an unmatched ROI of $44 is achieved. However, crafting an effective email list and content is important to get the most of its benefits for your business.
Companies that send emails to people who didn’t subscribe or opt-in to receive emails from their firm are likely to fail in this approach, as the audience may lack awareness about the brand or find the offer out of their interests. This only leads them to unsubscribe, or worse, mark your emails as spam.
Your business needs to craft a strategy to motivate people who are your target customers to subscribe to your email list. This can include simple things such as offering free resources or e-books or even discount codes, coupons, and vouchers that can excite them to try out your services. You can also create content through your website that will encourage people to sign up for your newsletter. The key to an effective email marketing campaign is always to invest in the quality of its content and not the number of emails you send out.
Connect with your customers regularly through chat or email support
Your business needs to be open to the needs and inquiries of your customers and potential buyers. Most consumers nowadays prefer to speak with live agents who can help them answer real-time questions over automated bots that are programmed to address only specific questions. Communicating with your customers is highly important in the digital world, as it is where you can get to know more about their purchase and usage behavior and feedback that will help improve your products and services.
This is also an opportunity for your business to earn its trust and patronage. An effective customer service strategy will also reap excellent results, as it increases your reliability and brand recognition among consumers. Even with just a simple chat or email support, you can easily turn your customers into loyal consumers, which is a plus for market retention.
Keeping these key digital strategies in mind will allow you to improve your online presence. However, some of these services require the flexibility and expertise of people who know the IT and Digital Marketing industry by heart. It is also the lack of confidence and know-how that can sometimes affect businesses to turn to digital solutions.
At Offshore Business Processing, we recognize the need for businesses to develop in the digital age and provide reliable solutions designed to meet the requirements of our clients. Your dedicated offshore team will handle all your digital marketing needs and even expand it a little more by providing the best tactics that can help improve your online visibility so that you can focus more on core business concerns.
If you would like to know more about how Offshore Business Processing can help you achieve your digital goals, send us a message today to book a call with our experts.
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